Whether on an app screen, a web browser, or a wearable watch face, design is one of the most important drivers of consumer engagement. From flat design to Material design, I analysed what trends have evolved, and share a few of my insights with you — what are these trends? Why are they beneficial to the user? And how are they created?

Let’s look at how flat design and Material design came into play and evolved to the trends we see today.


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